Midnight Hostel
2022

Type : Website | Key Visual
Clients: GLO Travel  |  Anywhere Lab

Tools: Illustrator | Wordpress

UXUI & design: Cman
Website development: Cman

“Midnight Hostel” is a local cultural event curated by GLO Travel and Anywhere Lab, aiming to create an exotic travel experience in Hong Kong to re-discover Hong Kong from travellers’ perspective, during the pandemic when travel is not possible.

Logo and key visual is designed for the event, with neon light as the key element, which is a significant symbol of night view in Hong Kong. While the key visual is composed by different elements can be found in a hostel, bulk bed, world map, stairs etc, to recall people’s memory of staying in a hostel, while the sky and moon symbolise the connection between people.

A website is built for the event to introduce the background and event details. User interface design of the website aligns with the event key visual, which includes neon light elements and glooming effect.

Mirco-interaction is also designed to enhance the user experience. The neon light logo flashes when users reach the site, creating the experience that the hostel is “opened” when users “enter”.